Media Buying & Sponsorships

About this course

From digital ads to stadium boards, gaming brands invest heavily in media and sport. Learn how media is planned, bought and measured, and how sponsorships are negotiated and brought to life.

What you'll learn

• Media planning across digital, social, radio, TV and outdoor
• Buying models, budgets and negotiating with media owners
• Measuring return on media spend
• How sports and brand sponsorships are structured and activated
• Working with agencies, rights holders and internal teams

Careers this can lead to

• Media Buyer
• Paid Social Specialist
• Sponsorship Coordinator
• Marketing Assistant

How you'll learn

You'll learn in person at a SKADD campus near you, with a travel stipend to help you get there, and online through structured modules. If you're new to computers, we'll help you get comfortable with digital devices from day one, and you'll receive your own tablet so you can keep learning at home. You'll check your understanding with regular assessments and apply your skills through practical work in SKADD's live operations. Graduates receive free job placement through the SKADD Recruitment Agency.