CRM & Player Retention

About this course

Retention is where gaming businesses grow sustainably. Learn how CRM teams understand player behaviour, build segments and run campaigns and promotions that add value while respecting player protection and marketing rules.

What you'll learn

• The player lifecycle: onboarding, engagement, retention and win-back
• Segmentation using behaviour and value data
• Planning email, SMS and in-app campaigns
• How bonuses and promotions work, and what they cost
• Measuring retention, player value and campaign results

Careers this can lead to

• CRM Executive
• Retention Specialist
• VIP Account Manager
• Campaign Coordinator

How you'll learn

You'll learn in person at a SKADD campus near you, with a travel stipend to help you get there, and online through structured modules. If you're new to computers, we'll help you get comfortable with digital devices from day one, and you'll receive your own tablet so you can keep learning at home. You'll check your understanding with regular assessments and apply your skills through practical work in SKADD's live operations. Graduates receive free job placement through the SKADD Recruitment Agency.