Marketing & Affiliate Management

About this course

Gaming brands compete hard for attention. This programme covers how operators attract new players through brand, content and performance channels, and how affiliate programmes are built, managed and measured.

What you'll learn

• Acquisition strategy and the marketing funnel
• How affiliate programmes work, including commission models and partner management
• Content, SEO and social media for gaming brands
• Tracking, attribution and reading performance data
• Responsible and compliant advertising

Careers this can lead to

• Marketing Executive
• Affiliate Manager
• Content & SEO Specialist
• Performance Marketer

How you'll learn

You'll learn in person at a SKADD campus near you, with a travel stipend to help you get there, and online through structured modules. If you're new to computers, we'll help you get comfortable with digital devices from day one, and you'll receive your own tablet so you can keep learning at home. You'll check your understanding with regular assessments and apply your skills through practical work in SKADD's live operations. Graduates receive free job placement through the SKADD Recruitment Agency.